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Optimus Awards
Talbot Wexford awarded Optimus Service Excellence Awards
Talbot Wexford awarded Optimus Service Excellence Award
The Irish hotel sector is to set itself against some of the best hotels in the world, in a “relentless” upgrading of standards under the new Optimus programme. For global travellers, hotels displaying the Optimus symbol will offer an assurance that superior service and value for money expectations can be met. For individual hotels, like The Talbot Hotel, achieving the new standard will have significant marketing and profit advantages.
Optimus was developed by Fáilte Ireland as a multi-tiered programme to support tourism businesses in becoming more efficient and more competitive. The industry is challenged by rising costs and consumers are comparing what Ireland can offer with increasing international alternatives. For many in the industry, Optimus is welcomed as a lever to regain competitive ground.
It offers a framework, based on proven international approaches, for businesses to deliver world class standards and enhance value. They can progress through three levels of improvement, from the entry level Service Excellence Awards to the Mark of Best Practice for key business operations and finally to the Award of Excellence for exceptional performance as a business entity. Progress is independently assessed by The Centre for Competitiveness N.I. and awards are approved by a body of national and international professionals, chaired by Mr Klaus Kobjoll, proprietor of the world renowned Hotel Schindlerhof in Nuremberg and winner of the European Quality Award.
A number of Irish hotels have already been marked out as hotels that can compete with the best in the world. “The hotel has been rigorously tested and judged to exceed the expectations of its guests and to make the best use of its resources,” said Tony Lenehan, Head of Industry Standards and Quality, Fáilte Ireland. “Increasingly consumers will choose Irish hotels that have the Optimus standard and that must be good news for hotels like this.”.
